The Challenge
In a competitive market dominated by larger regional and national companies, Arkansas Farm Bureau sought to launch a health plan that provides an underserved population access to affordable, quality coverage.
Services Provided
- Market Research and Brand Strategy
- Campaign Development & Execution
- Media Planning and Management
The Approach
- Develop a unique and meaningful selling proposition
- Launch a multifaceted campaign combining digital, print, and traditional channels
- Take advantage of the many existing channels ARFB has in place for member communications
- Create an agents’ marketing toolkit that provides instant access to campaign assets for local use
The Results
Four months into the campaign, enrollment has consistently increased, surpassing initial expectations.
