Promoting a health plan designed for your life.
The Challenge
Within a market saturated with national health insurance companies, develop cost-effective campaign tactics that build awareness and trust for a new health plan.
Services Provided
- Concept development
- Video production/editing
- Radio production/editing
- Media planning, placement and optimization
The Approach
- Allow new members to tell their stories in their own words versus following a script.
- Implement the right balance of broad and targeted media placement (statewide radio, targeted CTV, paid social media, SEM)
The Results
The early results look positive, but comprehensive data won’t be collected until the campaign has run for a minimum of three months.
