Promoting a health plan designed for your life.
The Challenge
Within a market saturated with national health insurance companies, develop cost-effective campaign tactics that build awareness and trust for a new health plan.
Services Provided
- Concept development
- Video production/editing
- Radio production/editing
- Media planning, placement and optimization
The Approach
- Allow new members to tell their stories in their own words versus following a script.
- Implement the right balance of broad and targeted media placement (statewide radio, targeted CTV, paid social media, SEM)
The Results
The first-year goal was 3,000 members. Today, just 17 months in, enrollment has grown to more than 4,400 members—nearly 47% above the initial goal—with steady growth continuing.
