ARORA, Arkansas’ largest organ procurement organization, needed to increase organ and tissue donation by addressing delays in hospital referrals and improving public awareness.
Services Provided
Staff Training
Campaign Strategy
Digital Advertising
Earned Media
The Approach
Develop new messaging and workflows to enhance hospital partnerships
Refresh brand identity (new logo and website design)
Execute an earned media strategy to extend the campaign reach
Manage and optimize a multi-layered digital media strategy