The Challenge
Fairway Lawns wanted a digital marketing strategy that delivered greater revenue growth while reducing its cost of sales.
Services Provided
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Paid Social Advertising
- Reputation Management
- Website Management
The Approach
- Optimize SEM campaigns and increase organic search visibility to capture and convert more leads
- Elevate brand awareness through paid social advertising
- Redevelop the website to improve selling performances and increase customer trust
The Results
- 24% increase in Google Ads conversions
- Organic traffic increased by 19%
- 18% revenue growth after year one
- Combined SEM and SEO delivered an ROI of $3.73 million
