Fueling Awareness of the Benefits of Public Transit
The Challenge
Rock Region METRO needed to raise awareness of the benefits public transit offers both its passengers and the broader community.
Services Provided
- Awareness Campaign Development
- Messaging Strategy
- Community Engagement
Unhappy Honker
Mr. Reads a Lot
Big Money Saver
The Approach
- Create a unique campaign targeting potential riders, reminding people of the value and benefits of public transit
- Create a unique campaign targeting community leaders and state legislators, communicating the economic impact of public transit
- Use of multiple targeted channels to extend reach, touchpoints, and impact
The Results
Increased awareness of Rock Region METRO’s services and their role in enhancing quality of life in Central Arkansas.
Encouraged more residents to explore public transit as a valuable transportation option.
