Three Questions You Should Ask Before Hiring a Marketing Agency
Hiring a marketing agency is a big decision. It’s like choosing a business partner – you’re entrusting them with your brand, your budget and your goals. The right agency can take your business to new heights, while the wrong one can leave you with wasted dollars and a major headache. So, how do you make […]
The Importance of Website ADA Compliance: Why Accessibility Matters
Web accessibility is no longer optional—it’s a necessity. With over 61 million adults in the U.S. living with a disability, ensuring your website is accessible to everyone isn’t just a legal requirement; it’s also a smart business decision. ADA (Americans with Disabilities Act) compliance ensures that people with disabilities can navigate and use your website […]
To Text or Not to Text – That’s the Question
In today’s world, everyone uses text messaging. From our eighty-year-old grandmothers to our five-year-old children, navigating a smart device is as essential to Americans as baseball and apple pie. It’s how we keep in touch with, quite literally, everyone. It’s a medium where three simple letters – LOL – can be sent without so much […]
What the Tea Leaves Can Teach Us About Marketing
Picture this: It’s early, and you’ve just arrived at the office. It’s so early, in fact, that you’ve snagged the coveted parking spot – the one you pass every morning, wondering who wakes up early enough to claim it. Well, today, it’s YOU. The office is still quiet. All you hear is the hum of […]
How to Know if Your Digital Marketing Strategy Is Working
As an agency owner, I often hear the question: “How do I know if my digital marketing is working?” Having been in the marketing industry for over 20 years, this is a hot-button topic I hear from business owners all the time. Many sit in meetings with their digital marketers to go through “the analytics,” […]
