Shining a Unique Light on BSOA’s Solar Eclipse Event
The Challenge
In a market oversaturated with opportunities to experience the Great North American Eclipse 2024, the Natural State Council sought to capture the attention of prospects by promoting the uniqueness of their solar eclipse experience.
Services Provided
- Development of a Differentiating Digital Campaign
- Paid Social Media Strategy and Management
The Approach
- Develop a comprehensive three-month paid social media campaign tailored to eclipse enthusiasts and regional travelers
- Optimize ad placements and audience targeting to maximize traffic to the ticketing site
The Results
Successfully drove significant traffic to the ticketing site, boosting event visibility and exceeding ticket sales goals.
