Working with a modest production budget, the main objectives were to develop a campaign that encourages end-of-the-year library card signups and doesn’t get lost in the overcrowded holiday season.
Services Provided
Campaign Strategy Development
Community Outreach and Engagement
Photography & Video Production
Digital Media Strategy and Management
The Approach
Contract an influential spokesperson to promote the campaignand create talk value
Use a strategic blend of paid and organic social mediato widen reach cost-effectively
Host a free public event to reinforce CALS’s commitment to the central Arkansas community and draw attention to the campaign’s selling points
The Results
49% increase in new library cards issued in November 2024 compared to the previous year. The signing event increased community awareness and engagement, highlighted by over 250 attendees and coverage from the major localmedia outlets.