A Campaign That Scored Big for CALS

The Challenge

Working with a modest production budget, the main objectives were to develop a campaign that encourages end-of-the-year library card signups and doesn’t get lost in the overcrowded holiday season.

Services Provided

The Approach

The Results

49% increase in new library cards issued in November 2024 compared to the previous year. The signing event increased community awareness and engagement, highlighted by over 250 attendees and coverage from the major local media outlets.