The Challenge
Educate Arkansas teens on a subject that most are not excited to discuss — organ and tissue donor registration.
Services Provided
- Microsite Development
- Animation and Video Production
- Marketing Automation
- Creative Development
The Approach
- Design powerof8.org, an interactive, gaming-inspired microsite
- Produce an animated video series featuring a mission-driven avatar
- Provide educational resources for teachers and parents to support learning
- Use marketing automation for tailored user experiences and follow-up
The Results
High monthly traffic to the website is helping to increase the awareness and importance of organ donation among young people in Arkansas. The program is now accessible to all Arkansas public and private high school students.
