Reimagining
Rogers
The Challenge
The City of Rogers’ convention and visitors bureau asked for the development and execution of a multi-year marketing campaign to increase weekend leisure travel to the city.
Services Provided
- The Brand Navigator System
- Logo Design
- Video production/editing
- Marketing automation
- Website design/development
The Approach
- Create and execute a multifaceted campaign that included influencer marketing, paid social media, email marketing, SEO, and SEM.
- Develop communication streams with leisure travelers, meeting planners, and sports planners - engaging with each audience segment via marketing automation to integrate sales efforts.
The Results
“Visit Rogers” website traffic quitupled in three years, outpacing all other regional tourism and chamber sites and dominating key search terms. Due to the targeted promotion of expanded attractions, niche audience segments were drawn to stay in Rogers. During this time, the city saw a 22% growth in its hospitality tax revenue.
