Services

Brand Strategy and Identity

What makes your organization meaningful? That's where your brand begins. Your brand is more than a logo, color palette or tagline. It's the idea people associate with you. The promise they remember. The experience they have every time they interact with your organization. Day 2 helps complex organizations discover what makes them meaningful, then turns that insight into a brand people can understand, recognize and remember.

Need help with defining your brand promise?

How We Define Brand Strategy

Before we create the identity, we find the idea. Brand strategy defines what your organization stands for, who it matters to, what makes it different and how it should be understood. It gives the creative work a foundation.

Our Services Include:

Brand Discovery
Brand Positioning
Messaging
Naming
Logo Design
Visual Identity
Brand Guidelines
Campaign Concepts

Why It Matters

A brand is a promise consistently delivered.

A strong brand helps people understand:

Who you are.
What you stand for.
Why you’re different.
Why they should care.

And just as importantly, it gives the people inside your organization a clearer direction for how to communicate.

Our Approach

Discover. Define. Differentiate. Deliver.
DISCOVER
Understand your organization, audiences, competition and opportunity.
DEFINE
Identify the insight and positioning that should guide the brand.
DIFFERENTIATE
Find the idea that makes the brand meaningful and memorable.
DELIVER
Bring that idea to life through messaging, identity, creative and brand
standards.

What We Build

BRAND DISCOVERY
Research, conversations and strategic exploration.
BRAND POSITIONING
A clear place for your organization to own.
MESSAGING
A consistent story people can understand.
NAMING
Names that are meaningful, memorable and ownable.
VISUAL IDENTITY
A visual expression of the brand strategy.
BRAND GUIDELINES
The tools people need to deliver the brand consistently.
CAMPAIGN CONCEPTS
Ideas that turn the brand into marketing people can experience.

Strategic thinking in action.

The Challenge:

How do you explain a logistics network that connects multiple transportation modes, industries, and audiences?

The Insight:

The Port of Mobile needed more than a campaign. It needed a clear, ownable way to communicate the value of its connectivity.

The Challenge:

How do you help people searching for extended-stay housing find the right solution – and turn that search into qualified leads?

The Insight:

Eagle Suites needed more than better search visibility. It needed a sustainable digital system that could connect the right audiences with the right properties and keep generating opportunities over time.

The Challenge:

How do you make health coverage easier to understand – and give more Arkansans a reason to take a closer look?

The Insight:

The opportunity wasn’t simply to promote a health plan. It was to make a complicated choice feel clearer, more accessible and more relevant to the people we needed to reach.

Related Services

Not sure where to start?

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