Services

Website Strategy and Development

Your website has a difficult job: explain who you are, what you do, why it matters, and what someone should do next. That's especially difficult when the organization itself is complicated. Day 2 doesn't start with design. We start by understanding your business, your audiences, your goals and the information people need to make decisions. Then we organize, simplify and build a digital experience that makes the right things easier to understand—and easier to act on.

Want your website to be less complicated and more clear?

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The Value of Strategy and Development

Your website should do more than look good. Website strategy and development is the process of planning, designing, building and optimizing a website that supports your business objectives while delivering an intuitive user experience. We build websites around the bigger picture: your business goals, customer journeys, content, brand, search visibility and long-term needs.

Our website development services include:

  • Strategic Discovery
  • Website Architecture & User Experience Planning
  • Custom Website Design
  • Professional Copywriting & Content Development
  • Custom WordPress Development
  • Mobile-First Responsive Design
  • Search Engine Optimization
  • Analytics & Conversion Tracking
  • Quality Assurance Testing
  • Website Launch & Ongoing Support

Our Website Blueprint

Discover. Define. Differentiate. Deliver.
Every Day 2 website follows the same fundamental process, with the specific execution tailored to the challenge.

DISCOVER
Understand your business, customers, goals, technology and opportunities.

DEFINE
Develop the sitemap, user experience, navigation, content strategy and implementation roadmap.

DIFFERENTIATE
Create the messaging, design and digital experience that make your
organization easier to understand and remember.

DELIVER
Build, test, launch and support a secure, fast, SEO-ready WordPress
website.

GROW
Use hosting, security, analytics, performance optimization and ongoing
improvements to keep the website working over time.

What We Deliver

  • Strategic Discovery Workshop
  • Website Strategy & Roadmap
  • Information Architecture & Sitemap
  • UX & User Journey Planning
  • Custom Website Design
  • Professional Website Copywriting
  • WordPress Development
  • Mobile Optimization
  • EO Foundation
  • Google Analytics & Tag Manager Setup
  • Quality Assurance Testing
  • Website Launch
  • Training for Your Team
  • Website Hosting & Maintenance Options

Strategic thinking in action.

The Challenge:

How do you explain a logistics network that connects multiple transportation modes, industries, and audiences?

The Insight:

The Port of Mobile needed more than a campaign. It needed a clear, ownable way to communicate the value of its connectivity.

See the Project Spotlight

The Challenge:

How do you help people searching for extended-stay housing find the right solution – and turn that search into qualified leads?

The Insight:

Eagle Suites needed more than better search visibility. It needed a sustainable digital system that could connect the right audiences with the right properties and keep generating opportunities over time.

See the Case Study

The Challenge:

How do you make health coverage easier to understand – and give more Arkansans a reason to take a closer look?

The Insight:

The opportunity wasn’t simply to promote a health plan. It was to make a complicated choice feel clearer, more accessible and more relevant to the people we needed to reach.

See the Project Spotlight

Related Services

Not sure where to start?

That's okay. Complex marketing problems rarely come with simple answers.
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